Development of Code Red, a Smirnoff released platform to bring new genres of electronic dance music to the Netherlands. Launched in may 2001, coming in different forms, on different locations, with different kinds of music, always looking for the cutting edge. The number of visitors varied between 30 and 1.200. Locations varied from small squat café ‘De Chinees’ to the posh red carpet lobbies of Stadsschouwburg Amsterdam.

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