Creation of a new name, new concept, new visual identity and overall communication plan for this Hasselt (Belgium) based centre of contemporary art. Zuivelmarkt 33 researches the relationship between art and its public and is a gathering place for anyone interested in this search. Zuivelmarkt 33 is open to experiment, confrontation and discussion and invites artists, designers, commentators, entrepreneurs, institutions, students and visitors to participate. We are all in the game.


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